I don’t even mind the opt-out nature of acceptable ads because in a twisted kind of way it makes sense that if this feature was opt-in no one would use it and it would essentially be useless. After all, advertisements are the lifeblood for many websites, including dotTech. Personally speaking, as a webmaster, I am thrilled about the idea to allow acceptable ads.
#How to whitelist a website on adblock plus plus
However, advertisers will only be interested in switching to better ways of advertising if the majority of Adblock Plus users has this feature enabled. If we ask users to enable this feature then most of them won’t do it - simply because they never change any settings unless absolutely necessary. unfortunately the only way to reach the goals outlined above. This is why acceptable ads are enabled by default: Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable. In the long term the web will become a better place for everybody, not only Adblock Plus users. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying.
…and uncheck the Allow non-instrusive advertising option:Ĭlick the Close button after you have unchecked the Allow non-instrusive advertising option and Adblock Plus will no longer show acceptable ads. To opt-out of allowing acceptable ads, go to Adblock Plus’ Filter Preferences… The “acceptable ads” feature is enabled by default for new users and users upgrading. to be placed on the acceptable ads whitelist while some small websites are put on there for free. UPDATE: It is now known that Adblock Plus accepts money from companies and websites (e.g. We hope to grow our list significantly over time. We have agreements with some websites and advertisers that only advertising matching our criteria will be used, their ads will be unblocked then. From what I have read about it, the developer has not explicitly stated how they are selecting websites to add to the filter they only state: In regards to how the developer decides which websites to add to the acceptable ad filter: No one knows. Currently, at the time of this writing, there are three websites and Sedo parked domains present in the acceptable ad filter. In other words, “acceptable ads” won’t be shown on all websites only websites listed in the acceptable ad filter will show acceptable ads. Take note the criteria listed above is subject to change and is not finalized.įurthermore, as it stands, acceptable ads are on a website-to-website basis. The developer also proclaims, to protect user privacy, they would like to make mandatory Do Not Track support for acceptable ads but that isn’t possible, yet. At most one script that will delay page load (in particular, only a single DNS request).Preferably text only, no attention-grabbing images.Static advertisements only (no animations, sounds or similar).Which Ads Are Acceptable, How Are They Acceptable, And For Which Websites?Īt the moment the developer has three requirements for an ad to be “acceptable”:
As such, ads regarded as “acceptable” are allowed to show on some websites. “Acceptable ads” are ads the developer of Adblock Plus has vetted and approved to be “non-intrusive”. Starting in v2.0, Adblock Plus has a new opt-out feature called “acceptable ads”.
#How to whitelist a website on adblock plus how to
We have brought this post to the front to help educate people about Adblock Plus’ ‘Acceptable Ads’ and to teach people how to disable it, if desired. UPDATE: This article was originally written in December 2011 when ‘Acceptable Ads’ were originally introduced. The point of this article isn’t to stroke my ego but rather to point out the new “acceptable ads” feature in Adblock Plus v2.0. Okay, okay - enough talking about myself in third person. So, then, when the latest version of Adblock Plus (v2.0 - it should starting rolling out to Firefox users starting tomorrow and will hit Chrome in the next few months) makes a fundamental change that potentially challenges the core existence of the add-on, Ashraf takes notice. Indeed in the day and age where some websites have more ads than content, Adblock Plus is one of the best add-ons available. dotTech recommends it and I am sure many dotTechies (including myself) use it. Adblock Plus is the most popular adblocking add-on around.
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